Capelli Sport to become the official title sponsor of the Midland Football League

The Midland Football League is excited to announce a new multi-year partnership with Capelli Sport. 

With this agreement in place, Capelli Sport will become the official title sponsor of the league as of January 1st 2025.

Chairman of The Midland Football League , Mike Joiner said:

“It gives me great pleasure, as Chairman of The Midland Football League, to announce an initial deal of 2 years sponsorship with Multi National Company Capelli Sport.

Capelli Sport will become the title sponsor of the league, so the league will become known as "The Capelli Sport Midland Football League" or for the press to shorten to "The Capelli Sport MFL".Capelli Sport will be linked to every one of our ventures and sporting occasions, along with all our member clubs.

I would like to put on record, my own and my fellow directors thanks to Tristan Batt, Capelli Sport UK and Ireland Country Manager, for his drive and his commitment in making this offer to us possible. I would like to thank my fellow directors for their hard work in getting the sponsorship in place.

Capelli Sport will have the opportunity to tend to any of our clubs' needs on kit or other items of sportswear. We hope to be able to extend our agreement beyond the 2 years with the help and participation of our clubs.

The commencing of the league's new title will begin for season 25/26 and the following season 26/27, with the association beginning January 2025.”

Capelli Sport UK & Ireland Country Manager, Tristan Batt said:

“Following the opening of the UK operations just over 2 years ago, we have been successfully building Capelli Sport’s presence in the market, with numerous clubs across the country and divisions joining our family.

We felt the need to build a deeper connection with the clubs and communities, as well as increase our brand awareness. Our direct model means we deliver meaningful service to our partners, not only through our great product solutions, but through our unique global sports ecosystem, Capelli Sport+
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From our first meeting with Mike and the board, we felt an instant connection. The Midland Football league have a first-class reputation, coverage in an important part of the country, as well as values aligned with those of Capelli Sport. We are incredibly grateful for the trust and belief that the league has shown in Capelli Sport, and look forward to bringing this relationship to life. This partnership represents a key milestone for the brand as we keep working towards enabling our partners to maximise their potential.”