DIRECTORS at Worcester City have unveiled their new club crest which will carry them into their 120-year-anniversary in 2022.
Designed in collaboration with city based creative agency Sauce Creative,it follows month of consultation with supporters and behind the scenes work.
The focus of the new badge is a simplified version of the city of Worcester's coat of arms with the badge draped in the roya blue and white colours of the team.
It will be seen in all digital forms immediately, on items produced by the football club such as season tickets and on any physical signage at Claines Lane. It will also feature on new playing kits for the 2022-23 season.
Chairman Steve Goode said “We are really pleased with what has been produced to be the football club’s new identity.
"We have been working on this quietly in the background now for almost a year, so it’s fantastic to finally show it to the City faithful.
"It not only signals Worcester City as a professionally-run, modern outfit on the pitch, but also positions us off the pitch as an attractive brand that companies and organisations can partner and work with. Sauce Creative have worked tirelessly with us to strike a balance between preserving the tradition of the former club badge whilst modernising it. We are very pleased with the outcome."
Director Luke Cox added: "Owing to the intricacies of the badge used by the club to date, it has become increasingly difficult to replicate it accurately across all platforms.
"Because of this, and with the clubs 120th anniversary next year, we felt it was time to move Worcester City forward with a new badge to represent us.
"We consulted a broad range of City supporters to take in their views and feedback on the design.
"All supporters apporached to take part in the consultation were very positive about the new badge and we thank them for their time and contributions.
"We sincerely hope everyone involved with the club can appreciate why feel the time for change is now and we hope they will embrace the badge with pride."
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